Official biography

Erika Ashley, BFA, MA, is an award-winning influencer marketing and PR strategist, and talent manager for influencers. She's a TEDx speaker, consultant, and writer and the CEO and lead strategist at Better En Noir. 

Erika's first paid digital gig in 2005 was as a Myspace layout designer and website designer, back when Internet Explorer was still everyone's preferred browser and flying toaster cursors were all the rage.

Although she's been in the influencer marketing space from the beginning, Erika founded her solo business in 2015, which gave roots to Better En Noir becoming the agency that it is, while partially bedridden waiting for a left hip replacement, after running her popular blog, Erika Does Life, and seeing a gap between the buyer cycle and the way that influencer marketing agencies were running influencer marketing.

She's a contributor to Forbes, Influencive, Social Media Today, and Addicted2Success and been featured in major media including Forbes, BBC, Brit + Co., Martha Stewart Weddings, Nylon, Bustle, and Health.

Outside of modern communications, Erika's passionate about ending the wage gap for women, focusing specifically on how trauma and socialization put women at a disadvantage before they ever write their first CV. When she's not working with clients, traveling the world as a speaker and consultant, or contributing to publications, she's probably trying a new liquid lipstick or watching RuPaul's Drag Race.

For media inquiries please contact:

Erika is available for commentary on:

-The Influencer Economy

-Digital marketing

-Public Relations

-LGBTQ+ issues

-The wage gap + feminism


Erika's Recent Writing



My Forbes Articles

Thrive Global

Selected Features and Mentions

BBC - 'Lando is Pansexual': LGBT characters that are all talk

Fit Small Business - 25 Exceptional Customer Service Strategies, Tips, and Ideas

Dope Cause We Said – Interview: Stock Photographer Shamia Casiano Discusses How She Got Started, #MagicalBlackGirlStock, and More

Brit + Co – 9 Ways Being Selfish At Work Will Help You Succeed

Levo League – 9 Ways Being Selfish At Work Will Help You Succeed

Marketing Muses – 5 Ways to Best Leverage Your Press Features

Levo League – Secrets to Being a Productive Freelancer, According to Actual Freelancers

Forbes – 11 Hurdles Currently Stifling Professionals (And How To Overcome Them)

NYLON – Why Don’t More Queer Movies Show Explicit Sex?

Martha Stewart Weddings – How to Avoid Using Gendered Wording at Your Wedding

Health – 3 Real Women on What It’s Really Like to Stand up to a Groper

Forbes – 15 Methods of Every Effective Public Speaker

InstantPrint – Successful Entrepreneurs With Disabilities: Their Stories

Podcast Appearances

Lavendaire Lifestyle - Building an Online Freelance Business

Entrepreneur Before 25 – Turning Your Adversity Into Your Creative Advantage

Savvy Social Hour - How to Scale Your Business Beyond Six-Figures