Erika Ashley, BFA, MA, is an award-winning influencer marketing and PR strategist, and talent manager for influencers. She's a TEDx speaker, consultant, and writer and the CEO and lead strategist at Better En Noir.
Erika's first paid digital gig in 2005 was as a Myspace layout designer and website designer, back when Internet Explorer was still everyone's preferred browser and flying toaster cursors were all the rage.
Although she's been in the influencer marketing space from the beginning, Erika founded her solo business in 2015, which gave roots to Better En Noir becoming the agency that it is, while partially bedridden waiting for a left hip replacement, after running her popular blog, Erika Does Life, and seeing a gap between the buyer cycle and the way that influencer marketing agencies were running influencer marketing.
She's a contributor to Forbes, Influencive, Social Media Today, and Addicted2Success and been featured in major media including Forbes, BBC, Brit + Co., Martha Stewart Weddings, Nylon, Bustle, and Health.
Outside of modern communications, Erika's passionate about ending the wage gap for women, focusing specifically on how trauma and socialization put women at a disadvantage before they ever write their first CV. When she's not working with clients, traveling the world as a speaker and consultant, or contributing to publications, she's probably trying a new liquid lipstick or watching RuPaul's Drag Race.
For media inquiries please contact: firstname.lastname@example.org
Erika is available for commentary on:
-The Influencer Economy
-The wage gap + feminism
Erika's Recent Writing
Selected Features and Mentions
BBC - 'Lando is Pansexual': LGBT characters that are all talk
Fit Small Business - 25 Exceptional Customer Service Strategies, Tips, and Ideas
Dope Cause We Said – Interview: Stock Photographer Shamia Casiano Discusses How She Got Started, #MagicalBlackGirlStock, and More
Brit + Co – 9 Ways Being Selfish At Work Will Help You Succeed
Levo League – 9 Ways Being Selfish At Work Will Help You Succeed
Marketing Muses – 5 Ways to Best Leverage Your Press Features
Levo League – Secrets to Being a Productive Freelancer, According to Actual Freelancers
Forbes – 11 Hurdles Currently Stifling Professionals (And How To Overcome Them)
NYLON – Why Don’t More Queer Movies Show Explicit Sex?
Martha Stewart Weddings – How to Avoid Using Gendered Wording at Your Wedding
Health – 3 Real Women on What It’s Really Like to Stand up to a Groper
Forbes – 15 Methods of Every Effective Public Speaker
InstantPrint – Successful Entrepreneurs With Disabilities: Their Stories
Lavendaire Lifestyle - Building an Online Freelance Business
Entrepreneur Before 25 – Turning Your Adversity Into Your Creative Advantage
Savvy Social Hour - How to Scale Your Business Beyond Six-Figures