DID YOU KNOW THAT 67 PERCENT OF MARKETERS THINK INFLUENCER MARKETING CAMPAIGNS HELPED THEM REACH A MORE TARGETED AUDIENCE? (ACTIVATE BY BLOGLOVIN')
Capitalize on one of the fastest growing marketing strategies for your business... without having to do the work yourself.
Let's face it... you're busy.
Your team already has a million things to do internally to promote brand awareness and drive sales.
You've got people to manage, approvals coming in at every pass, and you don't have time to find someone who knows what they're doing or figure it out yourself.
That's where we come in.
And sure... you could go with a blogger agency for outreach...
But did you know...
- That on average, they keep 50% of the billing fee? Let's say you have $20,000 to spend on influencer marketing, if you go with one of these agencies, only $10,000 is reaching the influencers. That explains the sub-standard photography, the boring post, and the lack of new followers or ka-ching in your company's coffers.
- They primarily advertise single-post campaigns that aren't effective for your ultimate goal of driving sales (remember, consumers need to be exposed to products or services between 5-12 times before they invest)
- These companies are often rude towards their influencers. As the go-between for your company, they damage your brand's reputation with influencers.
- They often don't have a rigorous application process that is targeted to your brand's growth goals - they have a standard "catch all" form that's used for all campaigns and doesn't result in selecting the best influencers for your specific brand, but relies on vanity metrics like followers without the careful scrutiny that you need to feel secure about campaign results.
A GREAT INFLUENCER OUTREACH CAMPAIGN IS A MULTI-STEP PROCESS, MONITORS INFLUENCER METRICS AND ENGAGEMENT CAREFULLY, AND ENSURES THAT YOUR MONEY IS ONLY GOING TO THE BEST CREATORS WHO WILL CREATE THE HIGHEST QUALITY CONTENT BUT ARE ALSO THE BEST FIT FOR YOUR BRAND.
Because that's the secret sauce to powerful influencer outreach campaigns.
So quit flinging spaghetti at the wall, avoiding influencer marketing altogether because you don't understand how it works, and wasting your money and let's do outreach that gets you results.